Frank PR (Timberland)
For the launch of its new footwear ‘Timberland Mountain Athletics’ (TMA), the brand needed a truly tough but agile sportsman to work with on their ‘if you’re not fast, you’re food’ campaign. England World Cup Rugby star Ben Cohen proved the perfect match for a 60kg Canadian Timber Wolf in the ultimate one-on-one, man against animal race. Following a ‘Weigh-Off’ at their flagship store Ben and the Wolf took to the track at Wembley Stadium and ‘man’ triumphed in the 40 metre sprint – or light jog as the ‘wolf’ saw it!
