To launch it’s new Prime range of appliances Indesit created a nationwide campaign ‘To Make the Most of Your Prime’. National Television award winner and former Coronation Street starlet Tina O’Brien worked with Indesit on developing handy ideas and tips to save time on boring household jobs. As a new young Mum with a busy schedule Tina relished the chance to find clever but easy ways to maintain an efficient and super smooth running home while still having time for fun.

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