To remind consumers that ‘Christmas isn’t Christmas without Ferrero’ the brand embarked on its strongest ever Christmas advertising campaign supported by a host of festive events. The key event was a concert of Christmas carols staged at Westfield around a Ferrero Christmas tree, made from 2500 suspended golden baubles and over 15 metres in height. The concert was led by the multi-talented presenter and actress Amanda Holden. With her impressive vocal range and tougue-in-cheek manner she cajoled the crowd through a set of carols and gamily bantered with the rather cheeky resident Father Christmas.

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