Frank PR (Beefeater)
As part of their 35th Anniversary celebrations Beefeater launched its first ever National Steak Week. The aim of the campaign was to encourage the public to indulge in tasting and sharing steak meals they had never tried before with family and friends. With her down-to-earth manner and beguiling charm Jayne Middlemiss was the ideal Ambassador for the launch. A genuine foodie and the 2009 Winner of Celebrity MasterChef her culinary credentials sealed the partnership and helped establish a now annual event.
