Kelly Osbourne was hailed as the ‘perfect choice’ to promote Virgin Media’s TV Choice on-demand service. The animated cinema ad featured Kelly receiving therapy at ‘The Friary’ with a ‘celebrity shrink’ who sees a lot of SADOS – Sons and Daughters of Stars. American company So! Animation captured her expressions, style and mannerisms – even down to her trademark Christian Louboutin shoes. On seeing her alter-ego Kelly said “I am thrilled with the animation. The likeness is uncanny and they’ve even got all of my tattoos in the right places”.