When Kraft wanted to launch Belvita, the “specially designed breakfast biscuit”, Johnny Vaughan and Lisa Snowdon proved the perfect match. The duo, not only completely synonymous with ‘breakfast’ via their daily morning Capital Radio show, but both hugely popular with the British public. Their easy-going, tongue-in-cheek banter easily mirrored the tone of the script, with Lisa gently ribbing Johnny over his greasy butty while delicately nibbling her healthy and nutrious Belvita biscuit!

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